Let’s Talk: Blogger to Blogger is a discussion feature that is aimed and dedicated to bloggers. In which we discuss and debate topics from around the blogging community and inspire others.
For a full list of topics, visit the archive. If you have a topic for discussion let me know!
Hello! And welcome back to another Blogger to Blogger post!
Honestly, I have been debating on whether or not I wanted to split this topic into several posts – 1) the focus on participating in blog tours and, 2) reading them. Maybe 3 for authors/tour organizers? But that’s a lot so it’s all going to be centralized right here!
(But I might do one for advice when it comes to selecting which tours to sign up for on a later date.)
On a personal standpoint – I have a love/hate relationship with blog tours/other promotional content. Not just review tours but release blitz, cover reveals, etc. When I first started blogging, this was a great way for me to have some content, meet authors, tour organizers and get the hang of this PROMO thing. To this day, I still participate in some tours and promotional posts. But not as many I use to. On this blog, anyway.
There are many a things that can ruin the experience or give you that THIS IS GETTING OLD feeling. Last minute updates/materials from organizers. Rude or hard to work with organizers. Lack of originality (meaning, ALL the blogs are posting the same thing) Oops! I didn’t like the book! And too many participating blogs that clog up your feed.
Too many blogs has readers skipping your post
This is why I actually like smaller tours. They are a lot harder to get on – but with only 10-20 blogs vs 100+ participating, it creates better content and more interest. I mean sure, if you have 100 + blogs the word is spreading a lot faster and it has a bigger reach. That can backfire though.
Example – there was a cover reveal a few months ago for a highly anticipated sequel *cough* The Power *cough* and I saw this cover on SO MANY blogs. The first one, I was all, “oh wow, that’s cool.” The 2nd? “Okay, awesome.” The 3rd- 5002, “Are you kidding me with this right now? I am tired of looking at it.”
Some readers don’t read promo posts regardless of how many are participating
I’ve seen it time and time again, but there are many other bloggers and readers that wont even click on, or read, posts with PROMO or TOUR in them. So while you may have a good following, they are often skipped. That’s not to say that they ALL are – but quite a few. I wouldn’t say my stats booming when participating in a tour or blitz, either.
I do promotional content outside of “tours”
There are times when I am asked to spotlight a book, host a giveaway and what not and those I am more willing to do. Sure, there are some that I haven’t read but I love helping the author/publisher promote. Sometimes, working directly with the author/publisher is so much easier than a third party tour organizer.
Are they beneficial?
With many stating that they don’t read the posts – are they beneficial? I go back and forth on this. In one hand, they can be should the post be read and/or the tour organizer is well known. I think the giveaway incentive works too, because some may be more willing to go clicking if a giveaway is offered. But again, my stats aren’t booming. Have I discovered books via a blog tour? Why yes I have. But not many.
- What are your general thoughts on Blog Tours? Do you agree/disagree with any of mine?
- How often do you participate in Blog Tours?
- Are Blog Tours beneficial?
Tonyalee is an avid reader, gym junkie, coffee addicted workaholic, and blogger. Be sure to follow on Twitter, Facebook & Instagram for random shenanigans.