Let’s Talk: Blogger to Blogger | Social Media – Too Much of a Good Thing?

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Let’s Talk: Blogger to Blogger is a discussion feature that is aimed and dedicated to bloggers. In which we discuss and debate topics from around the blogging community and inspire others.

For a full list of topics, visit the archive. If you have a topic for discussion let me know!

Discuss. Debate. Inspire.


Hello, Follow Bloggers!

With my decision to close down After Hours at Lilybloombooks, I have been thinking a lot about how I have a habit of doing too much, and how it weighs me down to the point of feeling suffocated. It’s a shitty feeling if I were honest, and it while it doesn’t wholly pertain to blogging, it’s a large part. But then I got to thinking about social media and my thoughts started wandering all over the place when it comes to it.

There are two angles I want to touch base on – promotion on social media and activity on social media.


Social media is CRUCIAL when it comes to promoting your blog posts, and is where a lot of my traffic comes from to my blog. If I miss a day of not scheduling posts, or just not active, my stats take a small dive. Which is to be expected because one needs to PROMOTE the content, right? Right.

But does promotion on 10 platforms really help? Or are you just wasting your time and/or stressing yourself out?

I don’t think there is a GOOD answer to that, but when I think about sharing my posts on Twitter, Facebook, Pinterest, Stumble Upon, sometimes Tsu and taking 1001 pictures for Instagram, I get seriously overwhelmed. One could argue it really doesn’t take THAT LONG but it’s enough time to make me think if it’s even worth it. Things really came into perspective when I read a post by Ashley about The Most Important Social Media Site. In this post, she breaks down how to check where your traffic is coming from and how best to use that to promote your blog. After checking my stats, I noticed that there were NO referrals from two social media sites I promote on, which is flat-out odd, and even though there’s more referral traffic from Twitter, the sessions from Google+ and Facebook are longer in duration. What’s more successful? I guess that depends on your views of SUCCESS.

Related: How do you define success?

Add in how Facebook actually never shows your stuff without some hard-working of the system or thoughts of posting TOO MUCH on Twitter, it’s a hard balance to find, one I am still struggling with after 3 years. I do have a better handle on what works for MY blog, and what doesn’t. Visual people like Instagram and Pinterest, so those posts do better over there. But Twitter thus far has been the best platform for my blog. So for me, dedicating more time for promotion on Twitter is better than spending the same amount of time spread out between different platforms. Or 2 hours a day taking pictures for Instagram that I never use. (Not to mention, a picture isn’t enough to entice me to BUY a book. At the end of the day, a pretty picture is a pretty picture.)

On the flip side, not everyone uses Twitter, or Facebook or Instagram. So dedicating promotion to one site could be leaving out many others that would visit. It’s tough! But ultimately, I think finding where you are the most YOURSELF and what makes YOU comfortable, will help you be successful AND happy!


As I mentioned before, there are many different platforms for promotion, but also to be socially interactive. Being interactive with readers and others in the community helps promote you at the same time, it’s a win-win, right? I tend to think being socially active on many platforms is exhausting. I’ve also found that different groups stick to certain platforms. Facebook is popular with the more indie and romance crowd. (I could be wrong, though.) I am also one that follows people on many different platforms, and it’s annoying to see the same status updates and/or pictures across the board.

As for me, I find that I am more social on Twitter over any other platform. Sure, I browse Facebook and Instagram, but only reply to comments addressed to me or link pictures. Goodreads is just too busy for me, and navigating their system is a pain (especially since they “update” all the damn time).

Let’s Talk

  • Do you promote on many platforms? How does it work for you and your blog? Any advice for those looking for it?
  • Sharing the same picture and/or status on all social media accounts, is it really effective?
  • How about social interaction – are you social on more than one platform? How do you balance it all?


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32 thoughts on “Let’s Talk: Blogger to Blogger | Social Media – Too Much of a Good Thing?

  1. Nick

    I went a week without promoting my posts on Twitter and Facebook and I found that my stats were not affected at all (which came as a huge surprise to me), so I figured it wasn’t really worth my time constantly posting updates. I’ll post maybe once or twice a day on Twitter and that’s about it.
    Being socially active really is a pain in the butt. Most of the bloggers I follow aren’t active on social media very much and they tend to prefer private chats or emails to interact. That works better for me because of time zones and not normally being active at the same time as most other bloggers.
    It’s interesting how even though we are all book bloggers, different social media platforms work differently for us.
    Nick recently posted…Review: Undecided by Julianna KeyesMy Profile

  2. Mara @ Mara Was Here

    I only ever use Twitter and Instagram for promoting my blog, and I think those two are enough for me. Some people have been suggesting how awesome Pinterest is for boosting stats, but I don’t think I’ll ever try to use it. I just don’t think it’s for me. I’d rather promote on social media platforms that I really want to use than joining a platform just for the sake of promoting.

    I do think social media helps boost my stats, though. I find that my promotional tweets help people discover my blog more or to go and check out my new blog post. I’ve never tried not promoting one blog post on Twitter before, but I think it might change my stats even a little bit if I ever do.

    Great post, Tonyalee!
    Mara @ Mara Was Here recently posted…Have You Ever Hesitated To Read A Book Before?My Profile

    1. tonyalee

      Same! Well, I use Instagram but not much for my blog. I have ZERO traffic from there, which is fine. And sometimes if it’s a discussion or something, I post on Stumble upon (which is easy and does bring traffic). (most) of my posts directly post to Facebook but I honestly can’t be bothered anymore.

      I love Hootsuite! You can just auto schedule your posts throughout the day and let it do it’s thing.

      Thanks for adding your thoughts!!

  3. Braine

    That’s great! I tend to get lazy doing analytics but from process of elimination, Twitter is my top referring site followed by G+. I don’t use FB much, it’s disheartening when you only get less than 1% reach and it’s not a guarantee that they actually
    Clicked the link.

    As long as someone’s reading & commenting on my posts, even if it’s just one person, I’m good!
    Braine recently posted…Loved It: Born To Be Wilde by @JennStark #UrbanFantasy #TarotMy Profile

    1. tonyalee

      I look once a month, just to see what my readers are reading and where it’s coming from. Yeah, facebook sucks. One time, I paid for an advertisement for my Etsy store, and it BARELY did anything. It’s a waste of time and money LOL

  4. ShootingStarsMag

    This is a really good topic. I’m trying to do social media more because it’s fun for me, but you’re right, it also does help promote your posts and other things you want to get out there. Right now, I focus mostly on Twitter and Instagram. I like these platforms and following people and seeing what they post. Instagram is fun because I like photos, and Twitter is good for conversation and “meeting” new people. I have other social media accounts, but i use them how I want and not necessarily for my blog.

    ShootingStarsMag recently posted…Mountain Murder Mystery by Benjamin DahlbeckMy Profile

    1. tonyalee

      Twitter and Instagram seem to be the top 2 when it comes to activity and promotion! Which is awesome 🙂

      I have found so many bloggers and blogs on twitter. Not so much Instagram, but I like it because I like looking at the pictures LOL

  5. Morgan @ Gone with the Words

    I use Twitter primarily for promoting posts and Instagram for fun bookish things, like what I’ve purchased/gotten at the library. Once in awhile I’ll post on Facebook because I have some IRL best friends that love to read and don’t go on Twitter. So if I think they’ll like a post I’ve written, I’ll share it. In general I’m not on Facebook much anymore. I’m very active on twitter and for the most part it’s a good thing. But I get overwhelmed sometimes and need to train myself to take some breaks. Good discussion post!
    Morgan @ Gone with the Words recently posted…Bitsy Words: The Impostor Queen by Sarah FineMy Profile

    1. tonyalee

      Funny, I try to separate blogging/reading from my personal facebook. 😛 Except all my close blogging friends, of course! <3

  6. Lauren @ SERIESous Book Reviews

    I do a lot of unconscious promoting on social media. If it doesn’t have a plug-in or way for it to be posted automatically, I likely won’t use it. But I am very careful about how much stuff is spewed out; especially with Twitter. Having only post update/promo tweets on Twitter is annoying. I don’t like seeing all the time it so I can’t imagine other people do either.

    I know what you mean about seeing the same status update everywhere. I make an effort to only follow a blog through one means so I don’t have two readers of the same statuses.

    I’m currently reevaluating whether or not I should be cross posting to Goodreads. I look at my top referrers and it doesn’t seem to be one. It’s a lot of work (given how I format my reviews on my blog) but now that I have better promotion management, I might be able to improve it.

    1. tonyalee

      Plugins are the BEST! Which ones do you use? I really like retrieve old post!

      I see both sides to the promoting on twitter. I have been accused of doing it, but there are days when I am so busy getting on twitter is the last thing on my mind, so the auto-tweets and stuff are the only things there. So I am a little more forgiving with that aspect.

      Most blogs I follow on Twitter, but even still, seeing the same status and/orpic over and over and over is SO annoying. I like Goodreads, but I only post my reviews there once a week. I get zero traffic from it, but i like keeping track of everything there.

      1. Lauren @ SERIESous Book Reviews

        I use Revive Old Post mostly for Twitter and the built in one on WordPress when my posts go live. Though it isn’t a plug in- Tweetdeck is great for making my own tweets in advance.

        I’m pretty forgiving about Twitter too. I mean, the odds are your tweet is going to get buried in 100 other people’s tweets on someone’s feed so I understand the multiple tweets a day.

        That’s a good point about Goodreads. I do like having everything there–makes for an easy reference–but it’s so time consuming! haha

  7. Melinda

    This is an interesting topic. I think you should definitely stick to what works for you and what does not exhaust you.

    As for me, I use twitter primarily. I find that Facebook is often a waste of time, because of it’s algorithms. Only a small portion of your followers that like your page sees the content. For now, I don’t even bother to do a special post on Facebook (i.e type out a post, etc). I just rely on the automated post from my blog to Facebook when I have a new review.

    Twitter is awesome, because of the interaction with fellow readers and bloggers. Most of my traffic also comes from twitter. So I’ll stick to that for now.

    You’re also right about visuals – it’s just that. A pretty picture. I don’t have Pinterest and I have a personal Instagram account that I hardly use. I have no instagram account for my blog and I don’t really do bookstagram posts. I guess simplicity works for me at the moment. Not sure about the future.

    PS – I love your blog design! 🙂
    Melinda recently posted…Hollow City by Ransom RiggsMy Profile

    1. tonyalee

      Facebook is a HUGE waste of time! It’s so frustrating, too!

      I love looking at Instagram, but it doesn’t work as a reader of blogs to purchase a book. Does that make sense? I guess it could help for those running a business, and i haven’t decided if I will use Instagram for my Etsy store on a regular basis.

      And thank you!! 🙂

  8. Cait @ Paper Fury

    I totally think it’s a good idea not to spread yourself TOO thin over too many social media sites. IT GETS TOO EXHAUSTING FOR SURE. *collapses in a puddle* I mainly stick to twitter and instagram, tbh. Facebook is a waste of time for me. :O It doesn’t show my statuses and it frustrates me sooo bad, arghrgh. I also have a tumblr, but I honestly don’t use it very much. OH and of course goodreads. ;D But I don’t use that to direct people to my blog…#mybad I think twitter is my #1 and I’m totally okay with that! It’s so easy to connect with people on there! 😀

    Thanks for stopping by @ Paper Fury!

  9. Jess @ The Bookish Blog

    I considered doing a discussion like this as well! Many bloggers say that they are addicted to Twitter, and I find myself in that category. Though it’s nice to have your name across all score boards, it’s better to be “successful” at one or two instead of mediocre at all. I tend to stick with Twitter and Instagram. I actually ran a poll on if Facebook is a good promoter and very little people said yes. As for sharing the same picture, it usually works for me! I cross post my IG pics on Twitter and I get several likes on there, too. In fact, Twitter analytics have shown me that several people find my account from there!
    Jess @ The Bookish Blog recently posted…Author Accessibility: The Ups and DownsMy Profile

  10. Silvara

    I use Twitter, Instagram, GoodReads and Stumbleupon. Out of those 4, Stumbleupon gives me the most traffic. I don’t get any from Instagram (but it’s fun, so I use it anyway!), and I get somewhere between 1-4 visits a week from Twitter.

    I tried Pinterest, but I rarely get traffic from there. Most likely because my account is used for more than just books! I’ve noticed a higher bounce rate using Stumbleupon, but at the same time it also seems to be getting me a few followers here and there. So it feels like it balances out for me.
    Silvara recently posted…Movie, TV Show and Book References In BooksMy Profile

    1. tonyalee

      Really? That is awesome! I don’t post all my posts on Stumble Upon; mainly just discussions and the like. But it’s a great resource, for sure.

      I like browsing Pinterest when I’m bored. And it’s easy to share the image on there, but it does nothing for my lol

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  12. Nicole @ Feed Your Fiction Addiction

    I sometimes get it into my head that I should promote myself more on social media, but I already feel like I’m drowning in stuff to do, so it mostly gets ignored. I recently started occasionally posting to Pinterest (I want to add that little Pin It thing to my pictures too, but I don’t know what plug-in to use for it and I haven’t put in the time to figure it out). The only thing I do on FB is auto-post my posts that go up – unless someone specifically comments or something (rarely) – then I reply. I’m not great with pictures so I rarely do Instagram (but I love to look at other people’s Bookstagram pictures and I dream of being good at it). I definitely use Twitter the most, and even that I’m not great about. I know there’s a plug-in out there to auto-post older posts to Twitter, but again, I haven’t put in the time to look at it. There just aren’t enough hours in the day!!

    1. tonyalee

      Oh, the one I use is Pinterest Pin It Button (On Image Hover And After Post & Page Content) By Weblizar. However, I might be looking for another one because i’m not sure I want it on EVERYTHING, ya kow?

      You have a pretty great following as it is, so not promoting is working for you! 🙂

  13. Molly @ Molly's Book Nook

    I think most of my traffic comes from Twitter, especially since people retweet my posts. I don’t really look, though. Regardless of the traffic it brings in, I’ll still use Twitter and Instagram. I have my posts automatically shared to Twitter so that’s in the background. I don’t share my new posts on Instagram that often, only when I think a post is worth sharing on there, usually book reviews or book lists. I use Instagram the most, though. So that’s kind of odd of me, considering most my traffic comes from Twitter. I just enjoy Instagram more, it’s easier to keep up with xD

    I mainly use social media for connecting with people, not promotion of my blog. So I don’t put a whole lot of thought into that aspect.
    Molly @ Molly’s Book Nook recently posted…In which I try to train old dogs new tricksMy Profile

    1. tonyalee

      Twitter is great for both socializing and promotion.

      It’s important for me to know where my traffic is coming from, and what works best for my blog. It’s always interesting to see and helps with promotion, but I know not everyone does it.

  14. Shannon @ It Starts At Midnight

    This is such a great topic, because it really makes me stop and ask myself if I am kind of wasting my time with certain things. Twitter is my number one for sure. I have gotten away from Facebook because I hate it as rule, but I still post there because I have some friends who I know DO use it to look at my posts. It’s like, 10 people, but it only takes me a button click to post it so who cares? 😉

    Instagram is the hard one for me. Because it is SO damn time consuming! You aren’t even exaggerating about HOURS- finding the books, choosing a location, props, background, lighting, taking 400 pictures of the same stupid books just to get it “right”. Please, who even has the time!? And like you said- no pretty picture has EVER made me go out and buy a book. So why bother? I mean, I WANT to take fun pretty pictures, but if I don’t have the time, why am I making myself crazy? I highly doubt I get ANY traffic from Instagram, because you can’t link stuff. Actually, Instagram is so user-unfriendly in general, really.

    Plus, all the chatting and procrastination happens on Twitter 😉
    Shannon @ It Starts At Midnight recently posted…Bookish Movie Review: AllegiantMy Profile

  15. Valerie

    Yeah I have been on somewhat of a hiatus and I’m sure my stats took a dive. But that’s okay! I usually just promote on Twitter. I guess the more important question for me is, how many times am I allowed to promote on Twitter without it being too spammy? Should I be promoting content from the last week? I might try the latter. Also another thing I like doing is promoting other blogger’s posts, because that’s how I find a lot of great posts to read!

    Awesome discussion Tonya!!

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