Let’s Talk: Blogger to Blogger | Blog Tours


Let’s Talk: Blogger to Blogger is a discussion feature that is aimed and dedicated to bloggers. In which we discuss and debate topics from around the blogging community and inspire others.

For a full list of topics, visit the archive. If you have a topic for discussion let me know!


Hello! And welcome back to another Blogger to Blogger post!

Honestly, I have been debating on whether or not I wanted to split this topic into several posts – 1) the focus on participating in blog tours and, 2) reading them. Maybe 3 for authors/tour organizers? But that’s a lot so it’s all going to be centralized right here!

(But I might do one for advice when it comes to selecting which tours to sign up for on a later date.)

On a personal standpoint – I have a love/hate relationship with blog tours/other promotional content. Not just review tours but release blitz, cover reveals, etc. When I first started blogging, this was a great way for me to have some content, meet authors, tour organizers and get the hang of this PROMO thing. To this day, I still participate in some tours and promotional posts. But not as many I use to. On this blog, anyway.

There are many a things that can ruin the experience or give you that THIS IS GETTING OLD feeling. Last minute updates/materials from organizers. Rude or hard to work with organizers. Lack of originality (meaning, ALL the blogs are posting the same thing) Oops! I didn’t like the book! And too many participating blogs that clog up your feed.

Too many blogs has readers skipping your post

This is why I actually like smaller tours. They are a lot harder to get on – but with only 10-20 blogs vs 100+ participating, it creates better content and more interest. I mean sure, if you have 100 + blogs the word is spreading a lot faster and it has a bigger reach. That can backfire though.

Example – there was a cover reveal a few months ago for a highly anticipated sequel *cough* The Power *cough* and I saw this cover on SO MANY blogs. The first one, I was all, “oh wow, that’s cool.” The 2nd? “Okay, awesome.” The 3rd- 5002, “Are you kidding me with this right now? I am tired of looking at it.”

Some readers don’t read promo posts regardless of how many are participating

I’ve seen it time and time again, but there are many other bloggers and readers that wont even click on, or read, posts with PROMO or TOUR in them. So while you may have a good following, they are often skipped. That’s not to say that they ALL are – but quite a few. I wouldn’t say my stats booming when participating in a tour or blitz, either.

I do promotional content outside of “tours”

There are times when I am asked to spotlight a book, host a giveaway and what not and those I am more willing to do. Sure, there are some that I haven’t read but I love helping the author/publisher promote. Sometimes, working directly with the author/publisher is so much easier than a third party tour organizer.

Are they beneficial?

With many stating that they don’t read the posts – are they beneficial? I go back and forth on this. In one hand, they can be should the post be read and/or the tour organizer is well known. I think the giveaway incentive works too, because some may be more willing to go clicking if a giveaway is offered. But again, my stats aren’t booming. Have I discovered books via a blog tour? Why yes I have. But not many.

What are your thoughts on blog tours? Click To Tweet


Let’s talk

  • What are your general thoughts on Blog Tours? Do you agree/disagree with any of mine?
  • How often do you participate in Blog Tours?
  • Are Blog Tours beneficial? 



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16 thoughts on “Let’s Talk: Blogger to Blogger | Blog Tours

  1. Nicole @ Feed Your Fiction Addiction

    I typically don’t read purely promo posts unless there’s something specific about it that really catches my eye (usually a really pretty cover). And I don’t do them often anymore, BUT I do still post them occasionally if there’s a book or giveaway that seems special to me in some way. I find that there are a decent number of people who come by for the giveaway, and that’s fine with me. 🙂
    Nicole @ Feed Your Fiction Addiction recently posted…Merry Christmas!My Profile

    1. tonyalee

      I feel like I do way more promo posts on After Hours than Lilybloom. I may be wrong, but Blitz! promos for Adult/NA get more traffic and more interest. Weird, right?

      I also feel like I am more inclined to help a publisher/author that I work with. Example, I got an email that asked if I could do a one day release promo to help with a book release. I liked the first book in the series (didn’t love), but I willing to help HER out since she emailed me.

  2. Silvara

    I don’t do blog tours, cover reveals, or any of that kind of promo post. I’ll occasionally read one if it’s about a book I already wanted to read, or one I just finished reading. But that’s fairly few and far between. Mostly I just skip over those posts and look for something else to do.
    Silvara recently posted…Pinterest and the HolidaysMy Profile

    1. tonyalee

      I’ve noticed this a lot – that many don’t participate or read them. But there are SO MANY tours all the time, it’s amazing to me LOL

  3. Shannon @ It Starts At Midnight

    This is hard, because I have a lot of the same conflicted feelings that you do! On one hand, I DO enjoy promoting and/or flailing about books that I have loved, authors I love, etc. But the problem with book tours is that unless it is an author/series you KNOW you love, there’s a big risk. I used to do them more often- not ALL the time, but maybe 1 or 2 a month. Now I almost never do them unless I have already read the book. There had been like, 3 or 4 times in a row that I had to email someone saying “yeah, read this book and… nope.”, which is an AWFUL feeling, so I am basically not doing it unless I know I like the book- or at least am reasonably sure that I will!

    As for reading them… yeah, I don’t. Unless it is a review, or a REALLY fun sounding guest post or unique feature, I don’t. I mean, do I really want to read an excerpt of a book I know nothing about? Nope. I don’t know that ANYONE does, do they? (Genuinely curious!)

    That said, I DO usually check out the smaller tours- the ones that are more legit content, and less mass promo. No, actually, I don’t EVER check out mass promo- even if there is a giveaway. because the chances of winning are so slim anyway, since 304 blogs are involved, that it just seems like a waste of time.

    I don’t know about the question about them being beneficial. I keep going back and forth in my head. I guess if you have a relatively unknown book, with a solid group of at least moderately well reaching blogs to promote it, then yes, it would be effective. But that is a very rare combination. Otherwise, it’s either a tour for a HUGE book with HUGE blogs that everyone already knows about (the books AND the blogs) or small, unknown books with small, lesser reaching blogs who probably won’t get the visitors that the tours are hoping to reach.

    Though maybe I am wrong- guess no one would do them if they didn’t generate a decent amount of interest!
    Shannon @ It Starts At Midnight recently posted…This Week At Midnight (93)My Profile

    1. tonyalee

      I am the opposite. If I discover a book I don’t know anything about, I do want to read an excerpt, simply because I want to get a feel for the writing.

      My question is, how do you KNOW it’s a smaller tour? I mean, I know for sure there are 3 PR companies that do smaller tours, but they have the same blogs on their tours each time. Otherwise, you don’t know how many blogs will be on the tour unless you start looking around, ya know?

      I am just on the fence about it. It’s one of those things that is around and some blogs have so many of them that it ruins it for others when they DO participate, ya know?

  4. Ashley

    I don’t read promo posts at all. I only like to check out blog posts about books if the person is actually reviewing the book. To put it bluntly, I don’t care about a post where someone has just thrown up a cover and synopsis. Plus, sometimes you can’t even figure out if the blogger has even read and recommends the book. Tons of promos are put up BECAUSE the blogger was on the tour, didn’t like the book and thus isn’t posting their review, so is throwing up a promo instead.

    …That means the blogger DIDN’T like the book. I don’t like them advertising books to me when they didn’t like the book, but without telling me they didn’t like it (because they can’t at that period in time).

    That’s one of the reasons I stopped doing tours a long time ago. I felt like such fake by having to promote a book I didn’t enjoy and not being honest about how I didn’t enjoy it. It felt so wrong to me.
    Ashley recently posted…How to Feature One Post on Your WordPress Homepage (and show the rest as excerpts)My Profile

    1. tonyalee

      I think that confusion is spot on. There are times when I just spotlight a book (on my other blog) because I am asked to, and I am more willing to work that that person and/or author, and never read the book. Could I end up disliking it? Yes.

      When I found that I wasn’t liking many books I was reading for tours, I only signed up for specific ones. But, then I discovered that those tours are so popular that there are SO MANY blogs participating, and with so many, why visit them all, ya know?

  5. Jackie

    Blog tours can be a bit hit or miss. There are some blogs that only share promotional pieces put together by the publisher or by the book tour group– cover reveals, blitzs, etc., and I avoid those because the content is not original. But, then there are blog tour posts where you can tell that the blogger put a lot of thought into the piece, and I appreciate that.

    I just recently started participating in blog tours, and you know what? I’m actually having a lot of fun with it. It’s turned me on to a handful of authors and genres outside my comfort zone, and the books I read were pretty outstanding. I’ll keep participating in them because my experience so far has been a positive one.
    Jackie recently posted…A Zombie Crime Thriller in Belgium? Yes, Please! | Styx by Bavo DhoogeMy Profile

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